About Us & Company History • Country Innovation

Company History

Country Innovation was established in 1996 by Maria Chilvers. Her career had been running a buying office for outdoor products and she saw a gap in the market for specialist clothing for the bird/wildlife enthusiast. Plunging into the unknown, she gave up her well paid job, company car and company pension scheme and developed the Rover jacket made from Ventile®, a 100% cotton fabric developed during the war to keep RAF pilots alive if they had to ditch into the sea. So successful was it that it still remains Country Innovation's best selling garment to this day. The company initially supplied products via mail order, and the product range soon grew from one jacket to a whole range of jackets, fleeces, boots, bags and accessories.


The famous TV celebrity, Bill Oddie, has been a fan of Country Innovation products right from the start and is instrumental in the design of many of the specific birding garments. He can regularly be seen on television sporting many of the Country Innovation jackets. Simon King has also been involved with the development of the Linnet Jackets, and a £10 donation is made to his wildlife charity: Simon King Wildlife Project for every jacket sold.

Simon King

As well as having a mail order/online business, Country Innovation also has a shop at 1 Broad Street, Congresbury, North Somerset, BS49 5DG and attend many shows and events. The shop offers a full range of products for the outdoor enthusiast and is certainly worth a visit. You will always receive a warm and friendly welcome from the Country Innovation team. The shop stocks the full Country Innovation range as well as a great range of Grisport and Berghaus Boots/Shoes, Tilley Hats, Healthy Back Bags and Craghoppers Nosilife clothing. 

Country Innovation © 2018