All our latest news - hot off of the press!

All our latest news - hot off of the press!

There are times when I really do feel very proud of the reputation that Country Innovation has earnt over the past 23 years. It is particularly when we get glowing reviews from our customers, so imagine how delighted I was to have had such high praise from Simon Booth about our Raptor Waistcoat. He’s a senior ecological consultant and landscape photographer, and he has reviewed the Raptor for his Youtube channel completely independently. If you have a spare 5 minutes, get yourself a cuppa and take a look at the review. I think you’ll be as impressed as we all were.

As our products are rapidly gaining in popularity amongst photographers worldwide, and have won awards in the photography magazines, I am deep in development of some exciting new multi pocket jackets that will be launched towards the back end of this year. The highly popular Traveller Jacket is being updated and there will be a brand new Aperture Jacket (how aptly named eh!) made from a tough outer fabric but with loads of really useful pockets. We are also taking the plunge and have booked to exhibit at The Photography Show at the NEC next March 16 - 19. If you are interested in anything photography wise, pop the date in your diary and come and visit us there.

Our biggest news this year though is the launch of our brand new RSPB Avocet and Lady Avocet Jackets. I’ve been working on them for what seems like an eternity and they are finally on the way and due to be launched at this year’s Birdfair. I’m delighted with the end result, and also delighted that the RSPB have the faith in Country Innovation to deliver a top quality product. We haven’t skimped on the fabric as it is highly waterproof and breathable, and there are all the essential features that go to make a good outdoor jacket. All in all, it’s a great jacket that will offer you protection from the elements so that you can enjoy the wonders of the natural world, and for every one sold, we are donating £10 to the RSPB.

If you are coming to the Birdfair this year, you will not only be able to see the Avocet and Lady Avocet, and prototype of the Aperture Jacket, but you can also view another new range that I have in the pipeline, the Woodlark and Lady Woodlark Jackets, and the Woodlark Smock. These are made from a tough outer cotton fabric with a waterproof/breathable lining and are loaded with features. They will be available towards the end of the year, but I will keep you all posted nearer the time.

Last year we tried a new location in Marquee 3 at the Birdfair, and I don’t know whether it is just me disliking change in my old age, but we have decided to move back to our spiritual home in Marquee 6. Having exhibited for the past 22 years in Marquee 6, it just didn’t feel right to abandon it. We will obviously have our new products to showcase, as well as many show offers, a great range of Craghoppers clothing and Grisport walking boots/shoes, and we’ve even persuaded some experts from Tilley to help us this year, with a broad range of Tilley hats across all the sizes. Put them to the test if you are in the market for a Tilley hat!

Earlier in the year, we joined forces with the newly formed Somerset Birdwatching Holidays. They are based on our home patch, so it seemed only right and proper that we try and work together to put Somerset a bit more ‘on the map’! It’s run by husband and wife team, Graeme and Kay Mitchell, and my good friend Stephen Moss, a well known naturalist, birder, broadcaster and bestselling author whose books include Wild Hares and Hummingbirds and Wild Kingdom. I’ve had the pleasure of knowing Stephen for the past 20 odd years and what he doesn’t know about birds, isn’t worth knowing. They have very kindly offered a weekend break as a prize in the competition that we will run at the Birdfair, which will be to ‘Guess The Beak’ (the clue being that they are Somerset based birds, but don’t tell anyone!). It’s a great prize and we are also stumping up an Avocet Jacket, so it’s well worth popping on the stand and having a go. Also, if you want the finest birding experience here in the South West, then take a look at Somerset Birdwatching Holidays. You won’t be disappointed!

Only last week, we have signed up to support the Bird Photographer of the Year competition for the 4th year running (I really cannot believe where the time has gone!). The winners of last year’s competition will be announced at the Birdfair, and the book will soon be available from the BPOTY and the BTO websites. As always, there are some simply stunning images that truly celebrate avian beauty and diversity. There are some great prizes up for grabs, so why not enter. You never know, you could see your image featured in all it’s glory in the next BPOTY book as well as a cash prize or, even better, product from Country Innovation!

On top of being kept very busy with all of the above, we have obviously spent time ensuring that all of our procedures comply with the good old GDPR (General Data Protection Regulation). I am sure that most of you will have heard about it by now, by it is the EU regulations that came in force in May of this year. We welcome anything that goes to ensure that everyone’s data is protected in this digital world that we live in, and we can assure all of our customers that we went to great lengths to make sure we were complying in every way. We have passed with flying colours, so we are squeaky clean!

It just leaves me to wish you a lovely Summer. Let’s all recharge the batteries ready for the onslaught of Winter, and if we can be of any help in any way whatsoever, please do not hesitate to get in touch.


Maria Chilvers
Owner of Country Innovation

Country Innovation © 2018