Country Innovation | Award Winning Outdoor Wear

Welcome to Country Innovation

Country Innovation offers a carefully developed range of outdoor and country clothing designed to meet the exacting requirements of any outdoor enthusiast. Our range of outdoor wear includes: jackets, trousers, fleeces and multi-pocket gilets suitable for both men and women.

Many of our garments have won awards for their meticulous design and attention to detail, and we are proud to have gained a reputation of supplying some of the best outdoor clothing in the world. We are honoured to be able to call numerous celebrities, famed for their outdoor work, as long-standing and loyal customers.

Of particular note is our Ventile clothing range, our waterproof/breathable jackets, trousers, and multi pocket waistcoats, which boast fantastic real-world outdoor performance for a variety of uses, including bird and wildlife watching, outdoor photography, bushcraft, travel and country walking.

You are welcome to visit our store in rural Somerset, (please see here for opening times) or you can order securely online (see our range of delivery options).

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