Outdoor Country Clothing, Footwear & Equipment

Outdoor Country Clothing from Country Innovation

Country Innovation offers a carefully developed range of outdoor and country clothing designed to meet the exacting requirements of any outdoor enthusiast. Our range of outdoor wear includes: jackets, trousers, fleeces and multi-pocket gilets suitable for both men and women.

Many of our garments have won awards for their meticulous design and attention to detail, and we are proud to have gained a reputation of supplying some of the best outdoor country clothing in the world. We are honoured to be able to call numerous celebrities, famed for their outdoor work, as long-standing and loyal customers.

Of particular note is our Ventile clothing range, our waterproof/breathable jackets, trousers, and multi pocket waistcoats, which boast fantastic real-world outdoor performance for a variety of uses, including bird and wildlife watching, outdoor photography, bushcraft, travel and country walking.

You are welcome to visit our store in rural Somerset, (please see here for opening times) or you can order securely online (see our range of delivery options).

Featured Products

We understand how serious you are about your choice of outdoor clothing. We appreciate the need to stay warm, dry and comfortable in the field. Consequently, all of our garments are extensively field tested so that they can be trusted to provide ultimate performance. Every time.

If you’re a nature lover, you’ll need birdwatching and wildlife watching clothing and sturdy, waterproof footwear for all weathers. Our clothing range is designed for comfort, gives you plenty of easy access pockets to carry your gear and is, crucially, rustle-free. Clothing with added insulation provides you with protection from the cold throughout the day and night. Natural earthy tones will help you blend in with the environment.

Our award winning photography clothing range has been designed specifically for the outdoor photographer. If you are setting off in the cold and then waiting patiently for the perfect wildlife shot, you need to be confident that you are wearing the most protective gear. Our photography jackets and gilets are loaded with pockets so that you can carry your photography equipment easily and safely.

Bushcraft clothing needs to be incredibly versatile, durable, and able to keep the elements at bay in survival situations. Our own range of bushcraft jackets constructed from Ventile fabric provides the ultimate waterproofing and breathability. The range keeps to traditional designs that are as relevant to today’s outdoors adventurers as they always have been, with the key objective of providing excellent protection from wind and rain.

Lightweight clothing built for breathability, insect repellency and all-day comfort is key for safari clothes. Our range of safari jackets and travel gilets feature larger pockets designed specifically for your binoculars and camera lenses. Top it off with a Tilley hat and you are all set to go!


Country Innovation © 2019