Welcome to Country Innovation

At Country Innovation, we specialise in all types of country clothing – from Ventile outdoor jackets to Safari Clothing, from walking boots to bird watching waistcoats. Based in the beautiful rural county of Somerset, we have meticulously been developing our own Country Innovation product range for over 20 years now, tailored to specific markets including our first product, the Rover Jacket

At Country Innovation we are always field testing new products to ensure we bring you the best country clothes and accessories on the market – from high quality Grisport walking boots to Traveller trousers our range is carefully tested for a variety of outdoor conditions. If we can’t find a product that fits the outdoor lifestyle (activity), we’ll design one – a policy which has produced a range of clothing and specialist accessories such as the field pouch designed for bird watching.

All of our products are of the highest quality and you only need read some of our reviews to reassure you that our service is also second to none. Customer satisfaction has always been of top priority, which is why many of our customers are regularly placing orders with us. That’s an accolade in itself!

So welcome to our website. If you need any help with your country clothing please do get in touch with us – we are always happy to recommend based on your exact needs.


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Country Innovation © 2017
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