Country Innovation - Outdoor Clothing Range, Ventile, Jackets, Trousers, Waistcoats, Fleeces, Shirts, Hats, Boots, Bags

Welcome to Country Innovation

Established since 1996, Country Innovation offers a full range of products for the outdoor enthusiast. We particularly specialise in garments and accessories for the birdwatching and wildlife market and are proud to have many well-known birding enthusiasts wearing our gear, including the well known television presenter Bill Oddie. We also supply garments to the RSPB and WWT and have our own retail outlet based in Congresbury, North Somerset. Our product range includes; Ventile Jackets and Trousers, Waterproof Jackets and Clothing for birding and hillwalking, Waterproof Fleece Jackets, Multi Pocket Waistcoats, Birdwatching/Camera Bags, Brasher Walking Boots and Shoes, Tilley Hats, Walking Socks, Walking Poles and other accessories.

We now have a blog come have a read!

Some of our best selling products

Venture Waistcoat

With 11 pockets (probably enough for most people!) it's made from a lovely soft lightweight material that dries quickly. Wear with the Venture Shirt & the Venture Trousers to make the perfect set.

Falcon Jacket

A comfortable, lightweight, low rustle jacket which is also waterproof, windproof and breathable. Ideal for birdwatching or as a general outdoor jacket.

Harrier Jacket

The Harrier Jacket is a fleece jacket that is waterproof and windproof, offering comfort, protection and extreme versatility.

Rover Jacket

The Rover Jacket is made from a double layer of Ventile®, providing the ultimate outdoor jacket. Perfect for hillwalking, birdwatching or as a general country jacket.